Glossary
Abstracted schema
An abstracted schema is a simplified, higher-level representation of your data that captures the meaning without exposing every underlying detail. It shows the shape of your information in a way that apps can reason with, turning messy system-level fields into clear, coherent concepts.
Agentic
Agentic describes the capacity to act with purpose, context and autonomy toward a goal, rather than simply following predefined instructions. When something is agentic, it doesn’t just execute tasks — it interprets the situation, understands what it’s trying to achieve and chooses the next action based on reasoning, not hard-coded steps.
Agency
Agency is the ability to take purposeful action based on understanding, context and intent. When a system has agency, it doesn’t just respond to inputs — it evaluates the situation, considers what it’s trying to achieve and chooses actions that meaningfully support that goal.
Agentic networked economy
The agentic networked economy is an economic model where intelligent systems autonomously create, collaborate and exchange value across organisational boundaries. Instead of operating as isolated tools, agentic systems interact as participants in a shared network of action, reasoning and coordination.
Agentic organisation
An agentic organisation is a business structured so it can reason, act and adapt toward its goals using shared context, meaning and intent. Rather than relying on rigid processes or constant human coordination, it operates as a coherent system capable of learning and responding to change.
AI agent
An AI agent is software capable of taking autonomous action toward a goal using inputs and contextual cues. It acts without needing continuous human guidance, interpreting situations and selecting actions based on its design.
AI app
An AI app is an intelligent module that uses your organisation’s structure, goals and schema to reason and take action. It operates as a specialised capability within your broader AI organisation.
App install
An app install is the process of adding a new AI capability to your Decidr organisation. It unlocks a modular piece of intelligence that instantly understands your schema and goals.
Atomic task
An atomic task is the smallest meaningful action an app can perform independently. It’s a single, intentional step that contributes to a larger workflow.
Attainability score
An attainability score measures how achievable a goal is based on your organisation’s current capabilities and conditions. It reflects whether an outcome is desirable, feasible or unrealistic right now.
Attribute
An attribute is a single characteristic or property that describes an entity. It gives shape to your data and helps apps understand what something is and how it behaves.
Attribute block
An attribute block is a structured group of related attributes that describe a specific aspect of an entity. It creates a clear, modular way to express meaning.
Attribute block library
An attribute block library is a reusable collection of attribute blocks that define common patterns across your organisation. It’s a shared catalogue of meaning.
Attribute criteria
Attribute criteria are rules that determine whether an attribute meets a specific condition, such as “high value,” “at risk” or “urgent.” They turn judgment calls into structured logic.
Attribute definition
An attribute definition is a precise explanation of what an attribute means and how it should be used. It ensures everyone and every app interprets the attribute consistently.
Belief
A belief is a foundational understanding your organisation holds about how the world works or what conditions are assumed to be true. Beliefs shape how decisions are made, how goals are set and how your business interprets reality through its AI systems.
Belief statement
A belief statement is a clearly expressed assumption or viewpoint your organisation holds about how something works or what is likely to be true. It turns an implicit belief into an explicit statement that can be examined, prioritised and reasoned with.
Block
A block is a modular unit of meaning that groups related schema components into a reusable structure. It allows complex ideas to be represented cleanly and consistently.
Business
A business is a structured entity that pursues goals, serves customers and creates value through coordinated actions. In Decidr, a business becomes a digital organisation with its own schema, ontology and reasoning layer.
Chat
A chat is an interactive, conversational interface that allows you to communicate with your AI apps using natural language. It bridges human intent and machine understanding.
Circumplex model
A circumplex model is a structured way of mapping emotions, behaviours or traits across a circular spectrum, showing how different states relate, contrast or move between one another. It turns complex human experience into a visual, interpretable pattern that highlights intensity, direction and connection.
Collection
A collection is a structured group of related entities, such as a list of customers, orders or tasks. It represents a meaningful set your apps can analyse or act on.
Component
A component is a reusable building block that forms part of an app, schema or workflow. It encapsulates a specific piece of logic, structure or function.
Concatenation
Concatenation is the act of joining pieces of information together to form a new, combined value. It’s often used to assemble strings, labels or identifiers.
Conditional logic
Conditional logic is a way of making decisions based on specific conditions or rules. It follows simple patterns like “if this happens, then do that,” allowing systems to respond differently depending on context.
Content marketing
Content marketing is the practice of creating and distributing valuable, relevant content to attract, educate or engage an audience. Instead of relying on direct selling, it builds trust and awareness by offering insight, guidance or entertainment that aligns with audience needs.
Context window
A context window is the amount of information a system can consider at once when making a decision or generating a response. It defines how much past data, signals or conversation a system can “see” at any given moment.
Controlled vocabulary
A controlled vocabulary is a predefined, approved set of terms used to describe things consistently across your organisation. It eliminates variation and confusion in language.
Controlled vocabulary instance
A controlled vocabulary instance is a specific approved value from your controlled vocabulary. It represents a valid, standardised term your organisation uses.
Customer relationship management
Customer relationship management (CRM) is the practice of tracking interactions, history and engagement with customers to strengthen relationships and improve outcomes.
Customer
A customer is an entity representing someone who purchases or uses your products or services. In Decidr, a customer becomes a structured, computable object that apps can reason about.
Data analysis
Data analysis is the process of examining information to uncover patterns, insights or meaning. It transforms raw data into something interpretable and actionable.
Data governance
Data governance is the practice of managing data quality, access and meaning so your organisation can make reliable decisions. It ensures that the right people and systems use data in the right way.
Data mining
Data mining is the process of discovering patterns, relationships or insights hidden in large amounts of data. It turns complexity into usable information.
Data modelling
Data modelling is the process of structuring information into entities, attributes and relationships that reflect how your business works. It transforms unorganised data into a clear logic layer that systems can understand, reason with and act upon.
Data processing
Data processing is the transformation of raw data into structured, usable information. It cleans, filters and prepares your data so it can support analysis, reasoning and decision making.
Decidr choice matrix (DCM)
The Decidr Choice Matrix (DCM) is a structured decision model that evaluates goals, constraints, capabilities and outcomes to determine the best possible action. It helps apps balance competing priorities with precision.
Decidr feed
The Decidr feed is a real time stream of insights, updates and signals generated from your organisation’s data and workflows. It becomes a living dashboard that shows what matters right now.
Decidr University
Decidr University is a learning ecosystem designed to teach teams how to build, operate and scale intelligent organisations. It translates abstract concepts into practical skills.
DecidrOS
DecidrOS is the AI operating system designed to help organisations reason, act and adapt using shared context, goals and meaning. It connects data, workflows and apps into a coherent system that supports better decisions over time.
Delineation
Delineation is the act of drawing clear boundaries around concepts, responsibilities or entities. It creates clarity by defining what something is — and what it is not.
Delivery
Delivery is the execution of a workflow or output that fulfils a business goal. It represents the moment when a plan becomes action.
Entity
An entity is a meaningful object in your business — like a customer, order or product — defined through attributes and relationships. It forms the backbone of your data model.
Executive functions
Executive functions are the high-level reasoning abilities that manage planning, prioritisation, evaluation and goal-directed behaviour. They mirror human cognitive skills like judgment and self regulation.
Field
A field is a single piece of data describing one characteristic of an entity. It is the smallest unit of meaning inside your schema.
Filter attribute
A filter attribute is a specific characteristic used to narrow or segment entities based on criteria. It helps define groups that matter for analysis or action.
Flow
A flow is a sequence of steps that moves work from one stage to another toward a goal. It connects actions, decisions and context into a coherent pathway.
Frame
A frame is a specific perspective or lens through which information is interpreted. It shapes how apps understand a situation or problem.
Glossary
A glossary is a structured collection of terms and definitions (like this one!) that anchors language across your organisation. It creates shared meaning by ensuring everyone uses the same concepts consistently.
Goal metric
A goal metric is a measurable indicator used to track progress toward a goal. It translates intention into something quantifiable and actionable.
Goals
Goals are the outcomes your organisation is working toward, expressed as clear intentions rather than tasks or activities. They give direction to decisions and provide a shared sense of what success looks like.
Home
Home is the central dashboard of your Decidr organisation — the place where your most important signals, tasks and insights surface. It's the anchor point for your intelligent business.
Horizontal
Horizontal refers to capabilities or workflows that span multiple teams, functions or domains rather than belonging to one vertical department. It represents organisation-wide intelligence.
Individual
An individual is a person represented as a unique, structured entity within your organisation — employee, customer, prospect or partner. It captures identity, behaviour and interactions as part of your schema.
Innovations
Innovations are new ideas, capabilities or approaches that advance how your organisation works. They represent meaningful improvements or disruptions to existing systems.
Insight
An insight is a meaningful observation derived from data, behaviour or patterns that helps your organisation understand what’s happening and why. It turns information into clarity.
Installer
An installer is the mechanism for adding new apps or capabilities to your Decidr organisation. It’s how intelligence expands inside your system.
Inventory
An inventory represents the goods, materials or resources your business manages, expressed as a structured entity with stock levels, movement and availability.
Juster scale
The Juster scale is a behavioural measurement tool that predicts the likelihood of a customer taking a specific action. It captures intent more accurately than simple yes/no responses.
Knowledge
Knowledge is structured understanding built from data, experience and context. It transforms information into something that can guide decisions and actions.
Large language model (LLM)
Large language models (LLMs) are AI systems trained on vast amounts of text to understand, generate and reason with natural language. They form the foundation of modern conversational and cognitive AI.
Machine learning
Machine learning is a technique where systems learn patterns from data and improve their predictions over time. Instead of being programmed with strict rules, they learn from examples.
Marketing
Marketing is the practice of understanding, attracting and engaging your audience by communicating value in meaningful ways. It's how your business expresses itself and grows demand.
Metric
A metric is a quantifiable measure that tracks progress, performance or behaviour inside your organisation. Metrics turn abstract goals and activities into concrete numbers that apps and humans can evaluate, compare or optimise.
Organisation
An organisation is a structured group of people, workflows and systems working toward shared goals. In Decidr, an organisation becomes a living, computable model that apps can understand and act within.
Partners
Partners are external individuals or organisations that collaborate with your business to create value. They influence supply, demand, distribution or capability.
Pathway
A pathway is a structured route from a starting point to a desired outcome. It maps the steps, decisions and actions needed to achieve a goal.
Performance
Performance is the measure of how effectively a system, person or workflow achieves its intended outcome. It reflects both quality (how well something works) and impact (what result it produces).
Process
A process is a repeatable series of steps used to achieve an outcome. It defines how work gets done reliably and consistently.
Procurement
Procurement is the process of sourcing, evaluating and acquiring goods or services your business needs to operate. It balances cost, quality, timing and risk.
Product
A product is an item or service your business offers, represented as a structured entity with attributes like price, category, availability and performance. It’s central to understanding value creation.
Provenance
Provenance is the traceable history of how data, decisions or actions were created. It shows origin, transformation and ownership across time.
Semantic
Semantic refers to the meaning behind data, language or actions — not just the words or values themselves. It captures intent, context and relationships so systems understand what something represents rather than treating it as raw text.
Service
A service is a reusable capability that performs a specific function within your organisation, such as sending a message, generating a forecast or retrieving data. It acts as a functional building block.
Strategy
Strategy is the intentional plan that connects your goals to your actions. It defines where you’re going, why it matters and how you will get there.
Task
A task is a discrete piece of work performed as part of a larger workflow. It represents the smallest actionable step toward a goal.
Taxonomy
Taxonomy is a hierarchical classification system for grouping things by parent-child @relationships (e.g., Project > Workflow > Task). It shapes how your organisation groups, labels and navigates information.
Trigger
A trigger is a condition or signal that initiates an action, workflow or decision. It connects cause and effect inside your organisation.
Vendor
A vendor is an external supplier that provides goods or services your organisation depends on. Vendors influence cost, quality, timing and operational stability.
View
A view is a focused lens that presents specific data, insights or workflow states in a way that's meaningful for a particular user or purpose. It filters complexity and highlights relevance.
Workflow
A workflow is a structured sequence of steps that moves work from initiation to completion. It connects actions, decisions and context into a repeatable process.
Historical forecasts
Historical forecasts are archived predictions that show what your organisation previously expected would happen. They reveal how your understanding has changed over time.
Polarised beliefs
Polarised beliefs are opposing assumptions or viewpoints that create tension or conflicting interpretations inside a business. They reflect meaningful strategic differences rather than simple disagreements.
Trajectory
Trajectory is the direction and pace at which a metric, behaviour or outcome is moving over time. It's not just where you are — but where you're heading.
Variant
A variant is an alternative form of an entity, product, workflow or model. It represents meaningful differences that need to be tracked and reasoned about separately.
Orchestration
Orchestration is the coordinated management of actions, workflows and decisions across your organisation. It ensures tasks happen in the right order with the right context and the right outcomes in mind.
Database schema
A database schema is the underlying structure that defines how data is organised, connected and interpreted inside a system. It describes what entities exist, what attributes they have and how they relate, turning raw data into something meaningful.
Decision system
A decision system is a structured set of logic, signals and context that determines how choices are made. It connects data, rules and goals to produce consistent, purposeful decisions.
Total addressable market (TAM)
Total Addressable Market (TAM) is the full size of the market your product or service could reach if there were no constraints. It represents the total possible opportunity — the largest version of your potential impact.
Serviceable available market (SAM)
Serviceable available market (SAM) is the portion of the total market your business can realistically serve with your current product, model and operating constraints. It reflects who you can actually reach and deliver value to today.
Serviceable obtainable market (SOM)
Serviceable obtainable market (SOM) is the portion of the market you can realistically acquire based on your resources, competition, reach and capacity. It represents what you can win now, not in theory.
Ontology
Ontology is the structured model of concepts, relationships and definitions that forms the shared language of your organisation. It tells your systems what things mean, how they connect and how to interpret context.
Communication
Communication is how meaning, context and intent move through your organisation. It’s the mechanism that allows people, systems and decisions to stay aligned around what’s happening and what matters.
