Polarised beliefs

Polarised beliefs are opposing assumptions or viewpoints that create tension or conflicting interpretations inside a business. They reflect meaningful strategic differences rather than simple disagreements.

We use polarised beliefs to help apps detect misalignment in your organisation. When teams hold different assumptions about customers, goals or performance, Decidr surfaces these contradictions so they can be resolved or modelled explicitly.

Unresolved belief gaps lead to misaligned decisions, inconsistent actions and poor outcomes. Making them visible improves strategy and collaboration.

Polarised beliefs may show up as:

• Sales believing one segment is high value while finance believes the opposite
• Marketing targeting personas operations cannot support
• Conflicting assumptions about demand seasonality

Polarised beliefs help your organisation uncover and resolve the invisible tensions that hold performance back.