Content marketing

Content marketing is the practice of creating and distributing valuable, relevant content to attract, educate or engage an audience. Instead of relying on direct selling, it builds trust and awareness by offering insight, guidance or entertainment that aligns with audience needs.

We use content marketing as both a signal and a strategic layer inside your AI org. Content becomes structured knowledge that your apps can learn from, repurpose and reason with. Decidr helps you understand which content resonates, which topics drive engagement and how your audience behaves across channels. Your agentic apps can also support production workflows, generate drafts, update evergreen material or personalise content to different segments using your schema and goals.

Content marketing grows your brand without depending on paid channels or constant manual effort. It helps you attract the right customers, shorten sales cycles and create a consistent presence that compounds over time. When supported by agentic apps, it becomes far more scalable and predictable.

You’ll see content marketing supported in workflows such as:

• An app generating topic clusters based on search signals and customer behaviour
• A planning app identifying gaps in your content ecosystem
• A distribution workflow that personalises content for different segments
• A performance analysis app showing which content drives conversions.

Content marketing becomes a structured, intelligent growth engine — something your agentic apps can support, optimise and scale across your entire business.