Customer relationship management
What is customer relationship management?
Customer relationship management (CRM) is the practice of tracking interactions, history and engagement with customers to strengthen relationships and improve outcomes.
How is customer relationship management used in Decidr?
We use CRM data as structured signals that feed your agentic apps. Instead of being locked in a CRM tool, customer interactions become computable elements your AI org can analyse, reason with and act upon.
Why it matters for your business?
Your CRM becomes actionable intelligence. Apps can prioritise, forecast, triage or personalise based on live customer signals.
What it looks like?
Examples of CRM include:
- Apps detecting customers at risk
- Workflows adapting based on customer behaviour
- Forecasting apps using CRM signals to refine revenue predictions
In short...
Decidr turns CRM data into active intelligence that shapes decisions in real time.