Concatenation is the act of connection. It means joining multiple elements in sequence so they form one continuous whole.

In computing and data, it often refers to strings or values being combined into a longer string or set.

Decidr uses concatenation to ensure context flows seamlessly.

Imagine train carriages joined together into one long vehicle. Each carriage can carry passengers, but linked together, they move more efficiently and arrive at the same destination.

In practice, concatenation inside Decidr connects attributes, values, and flows into coherent records. This means a customer’s profile, their interactions, goals and automations triggered on their behalf can all be linked into one continuous chain. Nothing sits isolated. Data does not lose relevance as it moves.

This matters because organisational memory has always been fragmented. Finance holds one version of truth, marketing another, operations a third. Concatenation brings them together into a continuous record. For users, this creates reliability. For leaders, it creates coherence. In Decidr, concatenation is how we stop the story of the organisation from being scattered into silos and instead make it one connected narrative.