Juster scale

The Juster scale is a behavioural measurement tool that predicts the likelihood of a customer taking a specific action. It captures intent more accurately than simple yes/no responses.

We use the Juster scale to help apps interpret behavioural signals with more nuance. It improves forecasting, prioritisation and customer modelling by revealing the probability behind user intentions.

Understanding intent helps you focus time and resources where they’re most likely to generate results.

Juster scale values inform:

• Lead scoring
• Churn predictions
• Customer segmentation
• Campaign targeting

The Juster scale gives your apps deeper insight into customer intent and likelihood.