Belief statement

A belief statement is a clearly expressed assumption or viewpoint your organisation holds about how something works or what is likely to be true. It turns an implicit belief into an explicit statement that can be examined, prioritised and reasoned with.

We use belief statements to make organisational assumptions visible and actionable. Each belief statement captures a specific idea — about customers, markets, operations or strategy — and connects it to goals, decisions and outcomes. By expressing beliefs in a structured way, apps can reference them when reasoning about tradeoffs or selecting actions.

Belief statements in Decidr can be prioritised. This allows your organisation to signal which assumptions matter most right now. High-priority beliefs influence decision making more strongly, while lower-priority beliefs carry less weight. As outcomes are observed, belief statements can be validated, adjusted or deprioritised, helping your intelligence stay current.

This turns belief from something abstract into something your organisation can work with deliberately.

Your business makes decisions based on assumptions every day, often without realising it. By formalising belief statements, you gain clarity over what you’re betting on and why.

Prioritised belief statements help you allocate time, attention and resources more effectively. If a belief strongly influences outcomes, it deserves testing and monitoring. If it proves unreliable, your organisation can shift direction faster, avoiding wasted effort and misaligned investment.

Over time, this supports smarter strategy and more confident decision making.

Belief statements appear in patterns like:

• “High lead velocity predicts higher revenue within 30 days”
• “Late payments indicate rising churn risk”
• “Reduced capacity increases delivery delays”
• "Customers prefer speed over cheaper prices"

Belief statements turn human intuition into structured intelligence your apps can use.