Frame

A frame is a specific perspective or lens through which information is interpreted. It shapes how apps understand a situation or problem.

We use frames to guide how apps reason. A financial frame, operational frame or customer frame each highlight different aspects of a decision. Frames help apps balance competing priorities with context.

Frames keep decisions aligned with your strategy. They prevent over-optimising one area at the expense of another.

Frames appear in contexts like:

• A pricing decision evaluated through revenue, margin and retention frames
• A support workflow assessed through urgency and customer value frames
• A capacity plan evaluated through supply and demand frames

Frames give your apps the perspectives they need to make well rounded decisions.