The model organises values, traits or motivations around a circle so that similar drivers cluster near each other and opposing ones sit opposite. This makes it easier to see patterns, tensions and potential alignments at a glance. Rather than a simple list, the circumplex shows how concepts interact across a continuous spectrum.

Decidr uses the circumplex model to visualise complex human and organisational motivations in a way that’s immediately clear. For example, when you define your organisation’s values, the system doesn’t just store them as text, it positions them within a circumplex of motivation and behaviour.

If “innovation” sits close to “risk-taking,” you’ll see that pushing for stability may pull against core values. If “collaboration” and “autonomy” are far apart, the system can surface that tension before it creates cultural friction.

This approach helps your AI org reason about goals and tradeoffs with more nuance. Agents can understand that certain moves support one cluster of values while putting pressure on others. Decision weights become richer because they’re anchored not just to flat attributes but to a mapped network of motivations.

It's especially powerful when building agentic systems for humans: sales agents tuned to buyer psychology, leadership flows built on team culture or decision tools that respect individual motivators.

The circumplex provides a map of value terrain your AI org can navigate rather than just a list of rules to follow.

By making these value dynamics visible, Decidr helps avoid blind spots: hiring for “speed” when your culture prizes “craft,” pushing for “growth” when your belief network leans toward “sustainability” or designing customer experiences that unknowingly conflict with their deeper drivers.