Serviceable available market (SAM)
What is the serviceable available market (SAM)?
Serviceable available market (SAM) is the portion of the total market your business can realistically serve with your current product, model and operating constraints. It reflects who you can actually reach and deliver value to today.
How is the serviceable available market (SAM) used in Decidr?
We use SAM to help apps understand reachability and capability boundaries. Apps model which customers or segments your current operations can serve, adjusting dynamically as constraints, features or regions change. SAM becomes a living signal rather than a static slide.
Why it matters for your business
A dynamic SAM helps you invest where you can win now and see where capability improvements unlock new opportunity.
What it looks like
You’ll see SAM used in:
- Market expansion planning
- Product capability analysis
- Pricing and packaging strategy
- Customer acquisition modelling
In short...
SAM shows the world your business can serve today, and Decidr keeps it continuously updated.
