Customer

A customer is an entity representing someone who purchases or uses your products or services. In Decidr, a customer becomes a structured, computable object that apps can reason about.

We use the customer entity to unify everything you know about a customer — purchases, behaviour, support history, financial value — into one coherent model. This lets apps take smarter actions, identify patterns and personalise decisions.

A proper focus and definition for "customer" in your business strengthens forecasting, planning, retention and support. When every part of your organisation sees the same customer picture, you deliver better experiences and make better decisions.

Your customer model may include:

• Identity attributes
• Purchase and engagement history
• Churn and value signals
• Support interactions

Customers become live, computable entities your apps can reason with, not static records.