Serviceable obtainable market (SOM)

Serviceable obtainable market (SOM) is the portion of the market you can realistically acquire based on your resources, competition, reach and capacity. It represents what you can win now, not in theory.

We use SOM to give apps a realistic view of your operational limits. Apps consider marketing reach, sales capacity, competitive pressure and supply constraints to estimate what’s truly obtainable. SOM changes continuously as your organisation evolves.

A live SOM prevents overcommitment and under-resourcing. You can plan with confidence and deploy effort where it pays off most.

SOM influences:

• Capacity planning
• Go-to-market strategies
• Growth forecasting
• Resource allocation

SOM shows what you can win now — grounding ambition in reality.