IT Brief Australia, a leading technology news publications for CIOs and IT decision-makers, has covered how Sydney-based merch-tech company Mercha is deploying DecidrOS to transform its sales proposal workflow.
By Joseph Gabriel Lagonsin, News Editor
Published on April 23, 2026
Mercha has deployed Decidr OS to automate the creation of custom sales proposals, cutting a process that once took two to three hours down to seconds.
The Sydney-based branded merchandise company previously had to select products, brief an offshore design team on mock-ups, set tiered pricing and format the final document for each proposal.
Decidr co-CEO David Brudenell said the deployment is exactly the kind of use case the platform was built for: a lean team, high-volume repetition, and a defined workflow where the return on automation is unambiguous.
Mercha CEO Ben Read said the company's approach was deliberate, mapping every function across the business and focusing AI where it drives the clearest ROI, rather than waiting for a broader overhaul.
"If you believe AI is going to transform every part of every business - and it will - you need a partner building for that future rather than bolting tools onto the old one. Taking no step because you think you need to walk 100 steps first is a recipe for failure. Pick a tightly defined problem, fix it, then expand," Read said.
