SMEs
AI results
Decidr's AI boosts engagement and sales at Edible Beauty
Decidr's AI-powered digital consultant has tripled engagement and boosted orders by 18% in a groundbreaking proof of concept with Edible Beauty, reshaping customer experiences and driving growth.
In a bold proof of concept (POC), Edible Beauty's intelligent onsite sales agent, 'Ava', has transformed how the brand connects with customers, delivering results that are three times better than previous engagement levels and a significant 18% boost in orders.
AI-powered success at Edible Beauty
The POC for Ava, launched in July, has already delivered impressive results across the customer funnel, with performance increasing by 52% in chat-initiated orders.
Unlike traditional chat functions, Ava operates as a collection of intelligent agents within Decidr’s platform, using AI to seamlessly assist customers with no preset workflows. This allows Ava to offer high quality, tailored responses, helping customers find exactly what they need.
The results speak for themselves, showing a marked improvement in conversion rates across several areas, including:
- 33.6% increase in visits-to-chat conversions
- 74.7% increase in email capture through chat sessions
- 52.4% increase in orders initiated via chat
- 18% faster time from chat initiation to order placement.
These gains demonstrate how AI can transform the customer experience, boosting engagement and driving sales.
Setting the stage for future growth
Following this initial success, Decidr is expanding the reach of its AI technology into more business functions, not just for Edible Beauty, but for businesses across multiple industries.
A Q2 investment round will provide additional capital to further progress the commercialisation of the platform and allow Decidr to licence and deploy its AI solutions more broadly, bringing powerful, AI-driven business improvements to many more sectors.
Unlocking efficiency and scale
As Ava continues to improve the customer journey at Edible Beauty, the platform’s cost effectiveness is becoming increasingly clear. Ava can manage customer interactions 24/7, eliminating the need for human involvement and allowing Edible Beauty to maintain high levels of engagement without increasing staff.
The AI solution is projected to drive annual sales increases of 3-5%, all while freeing up internal resources to focus on other areas of the business.
By deploying AI to handle customer facing operations, Decidr and Edible Beauty have demonstrated the real potential of AI to improve efficiency and scale business processes. This success is a stepping stone for even larger future deployments.
This is just the beginning
With significant industry interest already building, Decidr is poised to expand its innovative AI solutions beyond Edible Beauty. The company is already in talks with multiple businesses across diverse industries, eager to explore how AI can unlock new opportunities and drive growth.
As Decidr continues to demonstrate the power of AI, both through its partnership with Edible Beauty and future collaborations, the impact of this technology will be felt across industries.
