Total addressable market (TAM)

Total Addressable Market (TAM) is the full size of the market your product or service could reach if there were no constraints. It represents the total possible opportunity — the largest version of your potential impact.

We use TAM as the “ambition space” for your organisation. Apps use TAM to understand the upper boundary of opportunity, helping your business model long-term growth potential. TAM is structured into your ontology so your market understanding remains consistent as conditions evolve.

A clear TAM helps you see the full scope of possibility and understand how far your business can grow.

TAM informs:

• Long range planning
• Product roadmap direction
• High level market analysis
• Investment and resourcing

TAM shows the world you could serve if nothing stood in the way.