Machine learning

Machine learning is a technique where systems learn patterns from data and improve their predictions over time. Instead of being programmed with strict rules, they learn from examples.

We use machine learning inside apps to identify trends, forecast behaviour and uncover patterns that aren’t obvious. Machine learning informs agentic reasoning, helping apps refine actions and adapt to new information dynamically.

Machine learning makes your organisation predictive rather than reactive. It enables smarter planning, prioritisation and risk detection.

Machine learning supports workflows such as:

• Churn prediction
• Demand forecasting
• Anomaly detection
• Customer segmentation

Machine learning helps your apps learn from your data and act with increasing intelligence.