Glossary
Published by Decidr
Glossary
#
A
Abilities
A structured set of physical and cognitive traits used to assess suitability for tasks or roles.
Accuracy vs Precision
Accuracy refers to how close a result is to the intended target or acceptable range.
Action Type Block
A reusable modular instruction for AI or humans representing what kind of action should be taken — e.g., read, watch, reason, respond.
Actualization
The process of making one's beliefs, roles, or goals real—often through others (e.g., children).
Ad
One creative, bought for one segment. Where the segment starts.
Ad Type
An advertising format on one platform: its text fields and limits, media, call-to-action options, and what it opens.
Adaptive View Filtering
A dynamic display system that reveals only as much information as a user needs or wants, based on context and behavior.
Administered View
A dynamic, logic-enabled data view that supports conditional visibility and transformation of fields into interactive elements like survey questions or flow prompts. Used to build flows where administration includes both structure and interface behavior.
Adoption Curve Segmentation
Grouping users or companies by how early they adopt new technologies (e.g., Innovators, Early Adopters).
Affiliate
An external entity that refers or promotes offerings to others.
Agency
The ability to influence one’s trajectory through deliberate choices, structured reasoning, and effective allocation of resources.
Agent
A non-human software actor that can perform actions or tasks.
Agent-to-Agent Systems
A design pattern where autonomous agents communicate directly to execute processes without human intermediaries.
Agentic networked economy
The economic system being built at Decidr where entities own themselves and function as self-governing participants. Individuals and organisations operate as structured, goal-driven entities capable of producing, exchanging, and improving hyper-specialised task types through inspectable, interoperable systems.
AI Agent
A goal-driven, adaptive actor that asks, answers, and evolves proposals based on interaction.
AI App
A modular process or task-based application installed into an AI Org to execute structured workflows.
AI as Filter, Not Guardrail
A conceptual distinction where AI serves to filter user input and steer behavior, not by restricting it, but by refining intent through contextual cues.
AI Ask Question Block
A generic AI-driven prompt component that allows users to define a question, select data sources, and receive structured responses (e.g., scores, evaluations).
AI Belief-Level Training Loop
A structured interaction process where users iteratively reveal beliefs, weights, and preferences — training the AI over time to reflect their decision patterns.
AI Org
A self-updating, belief-driven, synthetic organization that acts on behalf of a person, group, or system. It operates through structured roles, automations, and communications to pursue goals at scale.
AI Org Ownership
The concept that individuals or other AI Orgs can hold shareholdings in multiple AI Orgs, earning from them.
AI Org Panels
Groups of AI agentic organizations — each with structured goals, value sets, and decision systems — configured to function as synthetic panels for research, decision-making, or reasoning simulation. These panels serve as AI-based analogs to traditional human panels.
AI-Assisted Prediction Tracking
A method for testing the accuracy of self-predictions over time to surface inconsistencies or personal overestimation patterns.
Alignment
The condition where present behaviours, environment, and habits substantially overlap with the direction of one's desired future identity.
Alignment Scenario Testing
A structured experiment where users interact with agents that shift from neutral to aligned to misaligned values, observing cognitive/emotional responses.
Anxiety Avoidance
A self-protective behavior loop that reinforces comfort through validation rather than growth.
Anxiety performance curve
Describes how performance changes with anxiety and arousal: too little anxiety can lead to low motivation and disengagement, a moderate level can improve focus and execution, and too much anxiety can impair thinking and reduce performance, especially on complex tasks.
Anxiety-Avoidance Spectrum
A psychological framing of motivational behavior ranging from avoidant (e.g., security, tradition) to aspirational (e.g., growth, stimulation).
API
An API (Application Programming Interface) is a defined method for systems or software components to communicate and exchange data in a structured way.
App Install
The process of configuring and deploying an app, including attached attributes and metrics, within a Decidr collection or client space.
App Publishing Requirements
Standards for promoting a private flow into a public Decidr app, including necessary columns (e.g., timestamps, reasoning) and transparency obligations.
Applicant
A person who has submitted a formal request to be considered for a role, membership, or opportunity.
Application (as Process)
A set of digitized, repeatable, goal-aligned processes that make up what is typically referred to as an app.
Applied Weight Return
The concept of giving users validated weight outputs (e.g., decision attribute weightings) that are scientifically grounded and reusable for future decisions.
Appreciation
The deliberate act of integrating accurate contextual awareness into one’s present life position in order to rebalance perception, reduce distortion, and stabilise ambition.
Aristotelian teleology
The view that things in nature are best explained partly by their ends or purposes: entities have characteristic goals or fulfilments they tend toward, and understanding a thing includes understanding what it is for and what it is aimed at becoming, not only what mechanically causes it to change.
Artificial Intelligence as Infrastructure
The notion that AI, like artificial light or clothing, will become so embedded that it is no longer consciously noticed, just assumed as ambient support.
Assignable Actor Icon
A visual representation of the agent (human or system) assigned to a task or field.
Assigned Flow
A flow that has been explicitly given to an agent or user with a tracked lifecycle (e.g., status: not completed → assigned → completed).
Assigned To Type
A categorization of who or what can be responsible for an action, task, or field.
Associative thinking
A human cognitive process where ideas trigger related memories, emotions, experiences, and narratives, often useful for creativity but prone to drifting away from relevance in complex decision-making.
Atomic Task
A fine-grained unit of work derived from a higher-level occupational task, suitable for further decomposition.
Attainability
The structural feasibility of a goal based on resources, constraints, allocation and execution capacity across time.
Attainability Score
A system-generated metric that estimates how realistic or feasible a goal or action is, based on user situation, resources, momentum, and context.
Attribute
A definable property added to an entity to describe or filter it.
Attribute Block
A modular grouping of related attributes that are conditionally loaded based on product type or context.
Attribute Block Library
A modular library of grouped attributes (e.g., physical dimensions, file metadata) that can be assigned to products or entities.
Attribute Criteria
A structured constraint or preference (e.g., size, color, ethical sourcing) used to filter, match, or score options.
Attribute Definition
A structured description of a data field, including name, type, constraints, and logic.
Attribute definition type
One published type and the attributes it defines.
Attribute Dropout Logic
A mechanism where low-impact or irrelevant attributes are dynamically excluded from decision modeling to streamline reasoning and surface meaningful contrasts.
Attribute of an Attribute
A meta-level property used to describe a field itself — e.g., unit of measurement for a numerical value.
Attribute Ownership
The principle that creators of flows retain control over the attributes and conditional logic they define, even after flows are installed by others.
Attribute Ownership Model
A principle where some attributes are defined and owned by base system entities and cannot be modified arbitrarily.
Attribute Weighting
Assigning relative importance to specific attributes to adjust scoring or sorting logic.
Attribute-Based Networking
A logic system where relationships and connections are formed not manually but through shared attributes, criteria, or behaviors.
Attribute-Driven Decision Support
A system where each decision is structured as a table of choices (rows) and attributes (columns), with each attribute contributing to a weighted score.
Attribute-Entity Duality
The recognition that an attribute of an entity can itself be a distinct entity, requiring its own data structure and view (e.g., corporate info for a person).
Auto-Filled Survey Response
A system capability where an AI completes surveys using stored knowledge and context instead of needing real-time human input.
Automatable Action Type
A label assigned to a task or action indicating what kind of automation can be applied.
Automatable Unit
The smallest task that can be consistently executed by a machine or script.
B
Backlink
A backlink is a reverse reference that points back to an entity from another entity it is linked to, forming a two-way connection.
Balanced vs. Polarized User Model
A conceptual framework for distinguishing between users with relatively even value distributions vs. those with extreme highs/lows in specific areas.
Base App
A foundational application used to structure flows and attributes for an AI Org or individual.
Belief
A statement of assumed truth that drives motivation and behavior.
Belief Analysis
The process of identifying, measuring, and shifting user or org beliefs to enable decisions and adoption.
Belief Formation Model
A framework categorizing beliefs as unexamined, mimetic, inherited, or considered, and evaluating them through structured interrogation.
Belief Level
A quantified confidence measure (e.g., 95%, 99%) attached to a belief statement.
Belief Methodology
A system for aligning values with ordinal levels of belief and tracking contextual changes in how those values are applied over time.
Belief Statement
A quantified assertion of subjective truth, expressed with confidence levels (e.g., 95%, 99 out of 100).
Belief Statement with Ordinal Levels
A scale-based belief modeling format that expresses how strongly a person holds a value or belief using ordinal levels (e.g., 1–7). Each level is paired with a specific phrase to support interpretation, agent reasoning, and user-facing flows.
Belief Statements
Declarative sentences tied to value hierarchies, used to model and validate user perspectives in a structured and computable form.
Belief System Loop
The mechanism where intuitive emotional beliefs (System 1) are retroactively justified or shaped by logical reasoning (System 2), and vice versa.
Belief-Aligned Goal
A goal that originates from user or system beliefs, often expressed with ordinal scales or conviction levels.
Belief-Driven Content Strategy
A strategic framework where marketing and education both serve to implant targeted beliefs — short-form content acts as attention hooks, while long-form content sustains belief-building over time.
Belief-Resistant Behavior
Human resistance to agentic recommendations, even when they are aligned with goals (e.g., health advice ignored despite goal to lose weight).
Belief-Value-Goal Stack
A layered modeling construct that represents the hierarchical relationships between a user’s beliefs, their underlying values, and resulting goals.
Best-Worst Scaling
A survey methodology used to determine value priority by repeatedly forcing a choice between most and least important items in subsets of options.
Birth lottery
The probabilistic distribution of initial life conditions such as country of birth, political freedom, infrastructure, education access, and economic systems.
Block
A block is a modular unit used to organize or structure data, interface elements, or functionality within a system.
Branded App Persona
An installable digital representation of a famous individual or methodology, configured as a Decidr App.
C
Call to Action
A record, not just a button: it names its segment, its offer and where it goes.
Campaign
A coordinated outreach initiative executed to influence a defined audience.
Campaign Group
Where people land after the outcome. Nobody is left on a thank-you page: every group has a next flow.
Campaign Message
What a campaign says to one segment, and the landing page copy that says it.
Canonical (canonical form)
The "master definition" or "authoritative template" of what an entity (like a business) should become to fulfil its highest purpose.
Canonical Entity
The authoritative or “true” form of a concept, used as a reference for all variants or synonyms.
Capability (for View Inclusion)
The condition by which an entity qualifies to appear in a view, based on its attributes.
Capability loop
Growth builds capability, capability reduces baseline anxiety and reduced anxiety enables further growth.
Category-Specific Value Expression
The principle that value expression is domain-dependent — one’s values may be clear in car choices but muddled in food or lifestyle decisions.
Certification
A formal recognition record that attests an entity meets defined criteria under an issuing authority.
Chaos Cluster (LLM Misfire)
A failed attempt at clustering where LLM outputs were too broad, disorganized, or inconsistent.
Charging Model
A defined structure for how pricing is calculated based on unit type (e.g., per view, per hour, per unit).
Chat Session
A conversational interaction instance between a user and a system over a continuous period, captured as a single conversation record.
Circumplex Model
A circular model of human values and motivations.
Circumstance Overlay
An additional data layer (e.g., financial capacity) that contextualizes value-driven behavior and influences real-world decision outcomes.
Circumstance-Aware Agent Behavior
AI agent behavior modulated by the user’s real-world context (e.g., financial capacity, geographic setting, mobility access).
Citizen
The Decidr system representation of an individual user, containing demographic, contact, and language data.
Citizen Contact Table
A join table linking citizens to one or more communication methods (e.g., email, phone), including type and preferred language.
Citizen Data Ledger
A conceptual layer where every data point linked to a citizen is tracked with metadata on use, capture, and compliance.
Citizen Demographics Table
A sub-table or linked structure used to store detailed demographic info for each citizen (e.g., age, gender, region).
Citizen Language Table
A join table connecting citizens with the languages they speak, including rated proficiency.
Citizen-Centric Modeling
A system design approach where the individual (citizen) is the core data object around which data, actions, and systems revolve.
Clarity
The state of having high-resolution, actionable understanding of roles, goals, and methods.
Clarity Level
A score or classification that reflects how clearly a user understands a specific topic, such as launch objectives or platform features.
Clustering Similar Actions
A method of grouping semantically similar actions (e.g., "delete entry" and "remove entry") to normalize vocabulary.
Cognitive Bias
Systematic errors in thinking that affect decisions and judgments.
Cognitive dissonance
Psychological tension caused by holding two inconsistent mental representations, such as conflict between current identity and desired identity.
Cognitive Interviewing
A qualitative method capturing real-time emotional and cognitive reactions during interaction with a system or survey to assess understanding and usability.
Coherence
The degree to which the parts of a system reliably fit together and reinforce each other.
Collection
A logical grouping of attributes or data points representing an entity (e.g., a person, corporation, family), used as the foundational modeling unit.
Collection Manager
A central registry and governance tool for managing all entity-linked tables and collections within Decidr’s architecture, including metadata on source, purpose, and structure.
Collections
Core entities that store structured data objects in an EAV format.
Commerce Engine
A structured model of products, orders, deliveries, invoices, and payments that underpins Decidr’s commercial logic and transactional infrastructure.
Communal Decision Constraint
A rule or model recognizing that not everyone can make decisions simultaneously or equally due to systemic roles, energy budgets, or necessity.
Composable Application
An application architecture that enables growth and adaptability by accepting new inputs and evolving structures.
Computational platonism
The view that reality is fundamentally mathematical and computational: the universe is best understood as an abstract mathematical structure whose behaviour is the execution of computations, with physical phenomena emerging from underlying informational processes.
Concatenation
Combining discrete language units or concepts to form meaningful narratives or data structures.
Conceptual Instance Modeling
The practice of modeling each row or object as an instance of a general concept (e.g., Japan is an instance of country, not countries).
Conditional Attribute Trigger
A logic rule that determines when a specific attribute block should be shown or activated, based on selected values.
Conditional Flow Profiling
A method for assigning different flows or questions based on attributes like entity type, age group, or life stage.
Conditional Flow Request
A flow pattern where the system requests additional user input only when existing information is insufficient for a confident value-aligned response.
Conditional Logic
A rule structure where fields or views depend on certain criteria being met.
Conditional Logic Form
An adaptive interaction interface that uses conditional visibility, branching logic, and input-based progression to create personalized experiences. These forms simulate flows by dynamically revealing questions or fields based on prior responses — whether in form UIs, surveys, or conversational agent interactions.
Conditional Logic Scoring
A decision-making method in which weights and outcomes depend on layered, user-defined conditions rather than static rules.
Confidence Levels (in Prediction)
Numerical or subjective assessments of certainty about a task, belief, or hypothesis.
Connected Concepts
A product architecture based on linking related concepts as ontological components.
Connection
A managed access relationship that enables authenticated communication with an external or internal system.
Contact
A known person record used for communication, typically associated with an organization.
Contained in Collection
The reference to which data table or object a field or entity belongs.
Content
An information artifact intended to be consumed or referenced.
Context
Relevant information, variables, and environmental conditions that influence a decision or action.
Context crowding
A condition in which multiple competing inputs (tasks, emotions, pressures, stimuli) overload cognitive processing and reduce decision clarity.
Context Inheritance
The principle by which agents or processes automatically receive relevant organizational data and settings.
Context paradox
The principle that intelligent systems require increasing amounts of context to function effectively, but that context must be engineered and structured rather than emotionally or associatively accumulated.
Context Window
The mental or computational frame within which relevant information is evaluated.
Context Window Expansion
The act of incorporating additional goals or beliefs into one’s current mental focus, enabling broader decision-making and aspiration.
Context Window Filtering
The use of internal constraints or boundaries (like Oct 1 or local views) that may falsely limit system completeness or scope.
Contextual Goal-Based Filtering
A method for narrowing down product or service options based on expressed goals, inferred beliefs, or user preferences.
Contextual Ordinal Naming
The practice of choosing short, intuitive names (1–2 words) for ordinal levels that are contextually clear and interpretable by both users and agents.
Contextual Value Disambiguation
A capability that allows the system to infer the intended meaning of a value term (e.g., "environment") based on its context.
Continent
A major geographic region used for high-level location grouping.
Contract
A formal agreement that defines obligations and rights between parties.
Controlled Vocabulary
A predefined list of approved terms for a domain, used to reduce ambiguity and enforce consistency.
Controlled Vocabulary Instance
A specific value drawn from a controlled vocabulary (e.g., “Spanish” from the Language CV) that is reused across contexts and entities.
Conversational Questioning
Question phrasing that mimics natural dialogue, enhancing engagement.
Cost Transparency
The practice of making the cost (human, AI, or monetary) of each field, action, or decision explicit.
Country
A geopolitical entity representing a sovereign state or territory used for geographic reference.
Country Citizen
A user entity registered within a legal/governance framework; plays roles within companies or families.
Cultural Certainty Calibration
The observation that the same numeric value (e.g., 90%) can imply different levels of certainty across cultures.
Culture (Spoken/Unspoken)
The set of agreements — explicit and implicit — that guide behavior in an org.
Currency
A monetary unit used to denominate prices, payments, and financial amounts.
Currency of Willingness
A metaphorical model of different “currencies” beyond money — e.g., time, energy, reputation — that users exchange or invest when engaging with Decidr.
Customer
An entity that has an established commercial relationship for purchasing or using offerings
D
Data Protection Classification
A system for identifying the sensitivity or regulatory status of each data field (e.g., PII under GDPR) for compliance and access control.
Data Type Classification
Tagging of fields by their underlying type (e.g., string, boolean, enumerator) for use in view creation, validation, and downstream logic.
Decidr as Goal-Seeking Machine
The framing of Decidr as a system designed to help users define, measure, and achieve personalized goals using structured data and agentic logic.
Decidr Choice Map
A structured decision framework that aligns goal selection, time/money budgets, and belief weights to create actionable decision paths.
Decidr Choice Method (DCM)
A structured decision-making framework where choices are evaluated via weighted attributes and evolving belief hierarchies, optimized for goal alignment.
Decidr Core
The foundational system and data model that organizes all information in Decidr, including entities, attributes, collections, and relationships.
Decidr Feed
A dynamic content stream curated by Decidr AI to replace traditional news or social feeds.
Decidr Platform Q&A Model
An agentic system that dynamically asks and answers questions to test hypotheses, beliefs, and user perspectives across many users or AI Orgs.
DecidrOS
The foundational operating system within Decidr.ai that hosts, manages, and coordinates all applications, entities, and data models across an AI Org.
Decision context
The total set of internal and external conditions present at the moment a decision is made.
Decision fatigue
The deterioration in decision quality after prolonged decision-making, often reduced through heuristics or satisficing.
Decision pattern
A recurring, automatic response triggered by specific conditions that influences behaviour without deliberate evaluation.
Decision Trust Architecture
The system of signals, feedback loops, and score accumulation that help users build trust in their own decisions and those recommended by the system.
Decision Weights
Application of user or organizational values to influence or constrain AI decision-making.
Delivery
A fulfillment instance responsible for transferring ordered goods or services to an intended recipient.
Delivery Role
A specialized role in which the person or function is the product being delivered (e.g., lawyer, therapist).
Demographics Table
A structured data table that tracks user traits such as age or status and updates downstream entities.
Dependency
A condition in which one goal or outcome requires another to exist or function.
Descriptive Attribute Modeling
A design principle that all attributes must be clearly defined, with descriptive names that reduce ambiguity.
Designer Score
A future-facing concept where attributes like “aesthetic design” are scored across choices by individuals or experts (e.g., celebrities, specialists).
Desirability Evaluation
A structured method for assessing whether a proposed feature or product is wanted or valuable to users.
Desirability Logic Flow
A structured sequence for determining if an individual or company values innovation or aligns with an innovation mindset.
Desired (future) state
A defined future condition of an entity expressed as target values for a given time period.
Destination
Where a call to action goes: a sign-up, an onboarding question or an app install. A block, or a named gap.
Diary-Based Value Fulfillment Study
A longitudinal research design where users self-report value expression and fulfillment (e.g., stimulation, tradition) over time, often with well-being measures.
Digital Twin
A structured digital representation of a person’s identity, goals, likes, dislikes, and decision patterns.
Direct vs. Indirect Value Scoring
Two methods of eliciting value importance: explicit self-report (direct) and behavior- or proxy-based inference (indirect).
Discovery
The process by which a user reveals preferences, goals, or truths through guided interaction.
Dissonance
Psychological tension created when internal expectations exceed or conflict with external conditions.
DNA Score
A multi-dimensional weighting of deeply personal interests or preferences.
Document
An information artifact managed as a discrete record for use, reference, or publication.
Documentation
A structured information artifact intended to explain or describe a system, product, or process.
Dynamic Attribute Assignment
The process of filtering and assigning relevant attribute blocks to a product or service based on its classification (e.g., from UNSPSC).
E
Early-Adopter Signal Profile
A data signature or behavioral pattern that reveals a user’s inclination to be early to try, adopt, or invest in new categories or technologies.
Eidos
The Greek word for the "eternal form.
Emotional Circumplex Dynamics
The cyclical fluctuation of emotional expression and energy states across a 24-hour period, affecting value articulation and agent delegation likelihood.
Employee
A person engaged by the organization in an employment relationship.
Energy Budget Model
A cognitive-behavioral model (inspired by Lisa Feldman Barrett) where people allocate limited mental and emotional energy across decisions and goals.
Entity
A core object representing a person, place, thing, or concept that can hold attributes and values within a structured data model.
Entity type
A representation of something (a person, place or thing) using defined attributes and measurable values rather than just a narrative description.
Entity Type Registration Flow
A logic-driven onboarding sequence that adapts based on whether the user is signing up as a person, corporation, or other entity type.
Entity-Attribute-Value (EAV)
A data model where every fact is represented as a triplet: entity, attribute, and value.
Entity-attribute-value models
The traditional database structure with the schema intelligence layer.
Entity-Linked Projections
Forecasts that are tied to individual entities (e.g., people, teams, apps) and update as entity data evolves.
Entourage
A user’s personal AI team that proactively executes tasks and represents their interests.
Enumerator Field
A type of field that allows selection only from a predefined list of values — equivalent to using a controlled vocabulary.
Ethical Reasoning Model
A structured system that distinguishes between individual morals (subjective values) and ethics (collective standards of what’s considered right).
Executive Function
The cognitive ability to manage time, make decisions, plan future actions, and suppress distractions.
Executive Function App
An app that asks strategic questions and coordinates its own modules to execute goals.
External world
The objective environment in which a person operates, including resources, constraints, institutions, relationships and geography.
F
Feasibility Evaluation
A structured method for assessing whether a proposed feature or product can be realistically implemented.
Field
A unit of data input within a Decidr flow or document that can be filled, extracted, or validated.
Field-Level Mapping
The process of assigning responsibility for individual data fields to specific roles or actions.
Filter
A constraint or condition that removes non-relevant choices from a decision space.
Filter Attributes
Common or critical attributes used to refine or exclude options during decision-making.
First Scenario Principle
A heuristic to prioritize the most likely or common use cases before modeling every permutation, to avoid overengineering.
Fixed Mindset
A limiting belief that current methods are optimal and cannot be improved.
Fixed Ordinal Scales via AI
A technique for constructing scoring systems where AI calculates the semantic distance between words to generate consistent, context-specific ordinal levels.
Flow
A structured sequence of prompting questions and logic used to define or update entities and attributes.
Flow App
A modular, assignable unit of work representing a logic-driven task or micro-product that replaces or augments human decision-making or execution.
Flow Feed
A dynamic, personalized list of assigned flows presented in a user’s workspace, continuously updated based on context, scheduling, and relevance.
Forms (ideal forms)
Plato's concept of perfect templates existing independent of the physical world.
Freedom
The ability to shape one's trajectory through deliberate choice, informed reasoning, and effective action, not merely the absence of rules or constraints.
Freeform Entry Review
The process of evaluating non-standard user inputs to determine if they map to an existing concept or require new classification.
Frequency as Importance
A prioritization heuristic where the number of times something is thought about or triggered defines its significance.
Frequency Estimation
The practice of predicting how often a task or process occurs, based on org size or type.
Frequency Modeling
The method of assigning expected repetition rates to tasks or processes, either by reporting or scheduling.
Frequency Weight
A scalar value assigned to a flow or projection based on its importance and required update cycle.
Frequency-Based Valuation
A decision logic where value is estimated based on how often something produces a positive effect over time (e.g., how often you feel good about it).
Frequency-Driven Value Magnification
The phenomenon where the scope or scale of impact intensifies the emotional or motivational draw of a value (e.g., universalism for global reach).
Functional anxiety
An optimal level of anxiety that enhances focus and attention.
Funnel Event
A batch of people (count) or dollars (amount) at one step, for one campaign, segment and ad. Every report figure is a sum of these.
G
Generations Meta
A classification framework based on generational cohorts (e.g., Gen X, Y).
Generic Role
An organizational role type that exists in nearly all companies (e.g., accountant, CEO).
Genetic Influence on Values
The concept that a portion of individual values (approx. 40%) is biologically inherited, with the rest shaped by environment and experiences.
Glossary
A formal list of defined terms specific to Decidr’s platform and logic.
Goal
A goal is a target state defined by a metric and a timeframe. It represents an intended outcome that can be tracked, projected, or evaluated using structured data.
Goal Engineering
The practice of helping users express and refine goals through structured questioning and breakdown.
Goal Filter
A filter applied to a metric to define a goal over time, budget, or target.
Goal governance
The ongoing practice of designing, reviewing, and enforcing goal hierarchy rules (including subordination) so that goals remain coherent, non-conflicting, and aligned to desired future states.
Goal hierarchy
The ordered structure that determines which goals are higher-order (governing/justifying) and which are lower-order (serving/enabling), shaping prioritisation, trade-offs, and default behaviour under pressure.
Goal Metric
A roll-up metric with a defined time period and other constraints, used to measure and project goal progress.
Goal orientation
The tendency to pursue goals in a particular way—typically emphasising either avoiding negative outcomes or seeking positive outcomes—which shapes motivation, decision-making, and behaviour.
Goal Types (Approach/Avoid)
Two motivational goal types: approach (aspire to reach) and avoidant (protect against loss).
Goals
The outcomes your organisation is working toward, expressed as clear intentions rather than tasks or activities. They give direction to decisions and provide a shared sense of what success looks like.
Growth-oriented values
Values activated by perceived possibility or expansion, focused on exploration, contribution, and capability development.
GWAs (Generalized Work Activities)
A standardized O*NET framework used to describe work-related actions across occupations.
H
Harvard "Willingness to Pay" Model
A structured consumer psychology framework that breaks down motivation and perceived product value — referenced as a base for Decidr adaptation.
Heuristic
A mental shortcut or background process for decision-making.
Heuristics
Mental shortcuts used to make quick decisions, often effective in familiar contexts but unreliable in complex or long-term strategic situations.
Hidden Question UI Pattern
A survey or form design approach where all questions are initially hidden and only surfaced based on user input or logic — improving UX and relevance.
High Achievement Company
A classification for companies that are goal-oriented, outcome-driven, and likely to scale once proof is established.
High Agency / Low Agency
The capacity and willingness to independently define and pursue meaningful goals.
High Conviction Future Vision
The capacity to vividly imagine and commit to a compelling personal or systemic future, enabling sustained aspiration and effort.
High Heuristics
Expertise-level shortcuts and insights used by top performers to make effective decisions.
High-Impact Core Values
The few values that are most important to an individual, which have the greatest influence on behavior and remain stable over time.
Higher-order goal
An outcome that extends beyond minimum standards toward expansion or meaning.
Highest-Order Attribute
The most abstract or value-centric attribute in a decision model, often representing a belief, goal, or preference rather than a specific product trait.
Holistic Goals
An integrated, multi-faceted objective structure that connects values, metrics, and future states.
Holistic reasoning
A structured reasoning method that considers multiple relevant variables and system-level relationships while maintaining clear goals and decision criteria.
Human bottleneck
The limitation imposed on organisational performance by human attention, memory, coordination capacity, and decision throughput.
Human capability
The full range of cognitive, emotional, creative, and adaptive abilities that humans possess, including problem-solving, imagination, resilience, moral reasoning, and social intelligence.
Human-in-the-Loop Validation
A model of system verification where humans are used to confirm AI-generated reasoning, weights, and decisions through structured testing.
Hybrid Table
A data table derived from both standard sources and internal amendments to suit Decidr’s specific needs.
Hyperpersonalized Prompting
The practice of tailoring all system prompts and responses using contextual signals, user data, and organizational knowledge.
Hypothesis Application Engine
A framing of Decidr as a living system that continuously launches and refines hypotheses in the form of applications, decisions, or user-facing logic. Each app functions as an embedded experiment that surfaces user values, preferences, and behaviors through real-world use.
Hypothesis-Driven Architecture
A system structure where each interaction or decision reinforces, tests, or evolves a hypothesis about the user or environment.
I
ID-Based Labeling
A principle that all entities must have a unique ID so that labels can change over time (e.g., country name change) without breaking data integrity.
Ikigai
A Japanese concept describing the intersection of what a person loves, what they are good at, what the world needs, and what they can be rewarded for.
Importance Matrix
A model that scores entities (people, places, things) based on their personal or system-level significance.
Importance Ontology
A structured model that ranks entities (e.g., people, processes, goals) by their relative significance.
Importance Weighting
Assigning relative value to entities (e.g., people, tasks) based on how critical they are to a decision or outcome.
Inertia
The tendency of a system to continue operating as it has in the past.
Inference Table
A structured logic map for auto-labeling or deducing values based on known input data.
Inferred vs. Observed Labeling
A classification system distinguishing between attributes deduced through logic (inferred) and those extracted from external signals (observed).
Inner world
The internal cognitive and emotional domain of a person, including imagination, memory, narrative, ambition and emotion.
Inner-outer alignment
The degree of congruence between a person's internal expectations and their external reality.
Innovation vs. Process Improvement
The distinction between creating something fundamentally new vs. refining existing systems.
Innovator Classification
A structured label for entities (e.g., founders or companies) that meet criteria associated with innovation.
Insight
A data-derived truth surfaced by the system to improve understanding or action.
Insight Guild
A proposed user community organized around shared criteria, attributes, or decision preferences.
Inspectable
Able to be transparently examined, evaluated, and compared based on defined criteria and measurable outputs.
Install-Based Workflow Logic
A concept where workflows are bound to specific installs of entities (e.g., vendors, customers), tying logic and actions to that instance’s data context.
Installable App
A system-ready software module that can be rapidly deployed within Decidr.
Installable Attribute
A modular component (e.g. trait, preference, metric) that can be added to a Decidr system to influence reasoning or decision scoring.
Installed Agent
A functional software module added to an AI Org, gaining access to organizational context.
Installed App
A modular component (software or human) added to an AI Org to deliver specific functions.
Installed Attributes
An active attribute instance deployed via an app or service, often applied across multiple clients.
Installed Metrics & Goals
Predefined performance indicators embedded within an app or process when installed into an AI Org.
Installer
The entity (user, org) responsible for implementing and owning a value or goal in the system.
Installer vs Developer Ownership
A distinction between who owns the structure (developer) vs. the data and its extensions (installer/org).
Installer-Owned Data
The concept that while app schemas are developer-defined, the data entered belongs to the org that installs the app.
Integration Configuration
A versioned configuration artifact that defines the behavior of a specific integration flow.
Internal Requirement (Frequency)
A frequency derived from internal responsibilities or standards set by the org itself.
Interoperability
The ability of task products to function together through shared structures and standards.
Interpretation drift
The divergence in meaning that occurs when individuals extract different priorities or implications from the same information.
Interview
A structured evaluation interaction conducted as part of a selection process.
Investor
An entity that provides capital or financial backing.
Invoice
A billing document issued for goods or services provided.
J
K
Knowledge
The set of answers your organisation has right now (and used to have) to the important questions about its things, stored in a structured way so it can be reused.
Knowledge Bank
A structured repository of queries, answers, attributes, and relationships designed to accumulate and surface system intelligence.
Knowledge Index
A quantitative score representing the proportion of knowledge-intensive (cognitive) versus routine or manual activities within a task, role, or workflow.
Knowledge Work Role
A role defined by cognitive or analytical tasks, rather than physical labor or routine repetition.
L
Last Modified as Context
A timestamp used to represent the “age” or “freshness” of a document or information, especially when used in task context or flow decision logic.
Lead
A potential customer entity identified as a possible future prospect.
Learning as Attribute Change
The idea that system learning occurs through the evolution or refinement of attributes over time.
Legal Company Type
A formal classification of an entity’s legal business structure.
Level of Relevance
A dynamic metric representing how important or contextually appropriate a field, attribute, or action is.
Life Role Domains
High-level categories that organize the types of roles a person may hold (e.g., family, professional).
Life Role Schema
A structured table or database of standardized life roles (e.g., student, parent, entrepreneur) used to tag and organize flows, personas, and logic.
Life Roles
Specific personal or social identities held by a user (e.g., father, artist, learner).
Life Stages Table
A structured table categorizing a person’s or organization’s stage of development (e.g., teenage, parenting; idea stage, scaling) with controlled vocab.
Lifecycle Status Table
A controlled vocabulary table that holds lifecycle phases across domains (e.g., Active, Discontinued, In Transit).
Link
A link is a directional relationship that connects one object, item, or record to another, enabling association, reference, or navigation between them.
Live Reasoning Agent
A real-time conversational AI that performs and communicates structured, value-based reasoning during interactive sessions — such as focus groups or scenario-driven surveys. It blends logical justification with natural language to simulate human-like decision-making.
Logic
Logic is the systematic application of reasoning principles to draw conclusions, make inferences, or determine outcomes based on rules or conditions.
Logical Organic Efficiency
A model where people naturally gravitate to roles, tasks, or behaviors that maximize group efficiency and reflect innate talents — especially in early life.
Longitudinal Agentic Study
A repeated-measures experimental design where agents and users co-evolve over multiple waves, tracking belief and behavior shifts over time.
Longitudinal Goals
Goals that are assessed over extended time periods and broken into milestones or future state aspirations.
Lookup Attribute
A data field that connects attribute values to other linked entities or references.
M
Machine Step
A concrete, semi-automatable step representing software-friendly actions, like parsing resumes.
Machine-Readable Task
A task defined in a structured format interpretable by software or AI systems.
Manufacturer
An organization that produces or assembles products.
Marketing Consent
A consent record capturing a party’s communication and marketing permissions.
Measurement Unit Type
A classification of measurement units (e.g., length, mass, voltage) used to filter valid values in controlled vocabularies.
Method as Product
The idea that Decidr "sells" structured methods (e.g., belief scales, flows) rather than just software — flows that contain questions, context, and logic.
Metric
A defined measure used to quantify a state, change or performance outcome over a time period.
Micro Action
A human-readable step that sits below an atomic task but is not automatable on its own.
Microaction Context Chain
The sequence of small contextual signals (e.g., having a BMW) that justify or precondition a given question, survey, or task prompt.
Mimetic Automation
A model where automation is based on successful behaviors observed in high-performing orgs or users.
Misalignment
A state where present identity, habits, or environment conflict with desired future identity, producing psychological tension.
Moral vs. Ethical Alignment
A distinction where morals are personal principles, while ethics are collective agreements — both used to guide delegated decisions.
Mortarboard Hat (🎓)
Icon representing learning or educational content in the UI.
Motivational Congruence Layers
The concept that people require alignment not only between product and personal values, but also with the surrounding industry and social norms.
Multi-Layered Value Model
A value representation framework that spans individual, organizational, industry, and societal levels for interpretation and alignment.
Must-Have / Should-Have Levels
A tiered system of value or urgency applied to features or tasks.
N
Needs vs. Need States
A modeling distinction between universal human needs (e.g., security, belonging) and contextualized, temporally specific expressions of those needs.
Nested Table
A data structure that links one record to many sub-records via a related table (e.g., Citizen → Contacts, Languages).
Nesting
The hierarchical structuring of categories or pages within the interface.
Networked AI orgs
The type of organisation orchestrated by schema intelligence.
Networked Org
An organization where every task, decision, and insight is interconnected through intelligent systems.
Neurodiversity-Aware Value Modeling
An approach to value modeling that accounts for ASD, ADHD, and other neurodivergent conditions when interpreting test results or designing personas.
Next Best Action
A decision support concept where the system identifies the most valuable next step for the user, based on current context and long-term goals.
No Action
A default or implicit choice made by inaction; often carries weight in scoring decisions.
No-Code App Factory
A framework or platform enabling rapid creation of installable apps without traditional software development.
Non-Black-Box Reasoning
An AI system that reveals how decisions are made — including logic, weighting, and attributes — rather than opaque conclusions.
Normalization
The process of adjusting values to a common scale without distorting differences.
O
Object Taxonomy
A structured classification of digital artifacts like invoices, campaigns, contracts, etc.
Observation Layer
A conceptual layer distinguishing what is visible or detectable externally (e.g., attire, job title) from internal beliefs, emotions, and intentions.
Observed Data Table
A collection of fields populated by AI or humans based on external observation (e.g., LinkedIn, Instagram, news), used for pre-filling entity profiles.
Observed Profile
A system-generated user profile built from externally detectable behaviors or traits (e.g., web data, device usage), not self-reported.
Occupation
A standardized category that classifies a type of work or job.
Offer
What one segment is given for acting.
Oligarch
An oligarch is an individual who holds disproportionate power or influence within a system, typically due to control over significant economic or political resources. The term often implies that this influence is not broadly distributed, but concentrated among a small, elite group.
Oligopoly
A market structure where a small number of firms dominate an industry, allowing them to influence price, supply, and competition.
Ontological Naming Convention
The use of singular terms for entities, attributes, and collections to align with ontological and semantic web standards.
Ontology
The structured model of concepts, relationships and definitions that forms the shared language of your organisation. It tells your systems what things mean, how they connect and how to interpret context.
Ontology as Organization
The idea that true organizational structure — especially in digital systems — is fundamentally about building and navigating ontologies and taxonomies.
Ontology concept
The published description of one entity type. Paired with entity_type.key via type_key.
Ontology Work
The practice of designing a structured knowledge system that defines entities and their relationships.
Ontology-Driven Personalization
A modeling approach where personalization is enabled by structured, semantically rich representations of concepts and relationships.
Operating system
A structured set of rules and processes that coordinates resources, interprets inputs, and determines how actions are executed within a system.
Opportunity
A defined potential commercial deal under active consideration.
Opportunity-Risk Duality
A framing where every opportunity contains risk and vice versa — used to model emotional and logical tradeoffs in decision-making.
Orchestration
The coordination of tasks, people, and dependencies across an organisation. It is the invisible work required to translate strategy into reliable execution.
Order
A confirmed request to purchase goods or services.
Order Line Item
A line-level order record that specifies a single item, service, or charge within an order.
Ordinal Level Description
A method of augmenting ordinal scales (e.g., low/medium/high) with detailed contextual definitions to support both AI reasoning and human interpretability.
Ordinal Level Structure
A predefined, ranked value scale (e.g., 5-level or 7-level) used to anchor user or agent assessments in structured reasoning frameworks.
Ordinal Value Stack
A hierarchical ordering of user values used to inform agentic behavior and belief personas.
Organization
A legal or operating entity such as a company, institution, or group.
Organization (as Process Set)
A coordinated collection of digitized processes working toward goals.
Organizational Value Balancing
Designing synthetic or AI-led organizations to reflect a range of human values, ensuring long-term adaptability and ethical decision-making.
Output vs. Outcome
A distinction where outputs are raw completed items (e.g., number of records) and outcomes are derived formulas (e.g., growth rate).
Output-First Planning
A modeling mindset that focuses on generating working outputs first (tables, schemas) rather than showing intermediate plans or process artifacts.
P
Parallel Org
A mirrored organizational structure set up to explore or execute new AI-based functions independently.
Parsimony
The principle of minimising complexity, resources, or assumptions when solving problems; powerful when eliminating waste, limiting when suppressing exploration.
Partner
An external entity that collaborates with the organization to deliver shared value.
Pattern recognition
The ability to identify meaningful relationships, structures, or signals within complex information, often rapidly and intuitively, even when the data is incomplete or noisy.
Persona-to-Agent Attachment
The mechanism of binding a value-derived persona (e.g., “restless humanitarian”) to an agent’s decision logic, enabling coherent alignment across flows.
Personal Flow Store
A user-specific library of custom flows that are not publicly shared apps but serve personal or team-level agentic operations.
Personalized Attribute Market
A conceptual framework where decision attributes are treated like marketable units, weighted and selected based on a user’s unique values and needs.
Piping & Branching
Logic in which prior user answers influence the wording or flow of future questions.
Platform
A digital environment that hosts, delivers, or enables applications, services, or capabilities.
Platonic representation
The "idealised, essential models that capture what something truly is, independent of any particular instance."
Polarized Value Profile
A configuration where some values score very high and others very low, indicating strong directional preferences and biases in decision-making.
Pre-Built Observed Gifts
Pre-generated agentic profiles or datasets offered to users based on observed data, intended to lower setup effort and boost engagement.
Precision vs Accuracy
Accuracy is correctness of outcome; Precision is consistency of delivery, especially under constraint.
Preference
A tendency to choose one option over another based on perceived value, meaning, or satisfaction.
Preference–Constraint Interaction
The relationship between what a user wants and what they can realistically accept, given trade-offs like cost or availability.
Primal Needs
Basic human impulses (e.g., food, sex, shelter) that strongly influence attention and decision.
Process Layer
The operational surface that executes workflows and links values to actions in AI Orgs.
Product
A good or digital offering made available for sale, licensing, or distribution.
Product Attribute
A feature or property of a product that can influence its behavior, scheduling, or representation.
Product Attribute Block
A reusable group of attributes that apply to specific product types (e.g., Physical Dimensions, Digital Metadata).
Product Benefit
A user-valued outcome or advantage associated with a product.
Product Block Matching Task
The process of selecting appropriate attribute blocks for each product type, based on interest, expertise, or domain fit.
Product Category–Schema Mapping
A linkage between a product's classification (e.g., from a taxonomy like UNSPSC) and the attribute blocks it inherits or requires.
Product Customer Profile
The reason a product is built: a customer, expressed as one of the product's links.
Product Feature
A characteristic or capability used to describe a product.
Product Instance
A single, executed delivery of a product or service, potentially personalized per customer.
Product Price
A price record associated with a product.
Product Process
The combination of product tasks and flows that create a unique business offering.
Product Variant
An addressable configuration of a product, shown via one representative instance.
Product Variant Table
A data table that captures different versions or configurations of a product (e.g., by region, form, volume).
Production lines
A bundle of productised flows that repeatedly produces published, auditable outputs (assets, records, pages, decisions, shipped features) against a target cadence.
Productization Questions
A structured set of prompts or decision-making queries that help turn ideas into repeatable, AI-buildable products.
Productizing Work
The practice of turning human work processes (especially knowledge work) into modular, repeatable products.
Profile-Driven Score Calibration
Using accumulated profile data to pre-weight certain choices or attributes based on a user's past behavior, traits, or stated beliefs.
Profile-Initiated Market Rollout
A strategy where Decidr starts user engagement by offering value discovery and profile generation, creating early excitement and data for system building.
Profile-Linked Knowledge Base
A dynamic set of views or tables that store everything known about a person, business, or family, rolled up to a central profile record.
Program
A coordinated collection of related initiatives managed toward shared outcomes.
Project
A coordinated initiative undertaken to deliver a defined outcome.
Projection
A structured model of a future state expressed in measurable attributes, including the pathway (intermediate changes) required to move from the current state to the desired state.
Projection Layer
A forward-looking, structured plan that maps processes, outputs, and metrics across time.
Prompt Engineering
The method of structuring input language to elicit desired or optimal behavior from an AI system.
Prompt Engineering for Humans
The idea that human collaborators can be “prompted” through deliberate language and framing — much like AI — to refine their outputs and thinking.
Proposal
A structured offer or plan submitted for review or acceptance.
Proposition
A reason to pay, told as a story. "Story one, proposition one."
Proposition Valuation
What one product customer profile would pay for one proposition.
Prospect
A potential customer entity representing a party that may purchase or adopt an offering.
Prosperity
A condition of increasing wellbeing, stability, and capability across individuals and societies, often achieved through compounding improvement and effective coordination.
Protection-oriented values
Values primarily activated by perceived threat or risk of loss, focused on maintaining stability, order, and control.
Provenance
Provenance is the origin and history of something — where it came from, who created or handled it, and how it has changed over time.
Provenance Entity
A base or parent entity that defines the source or authority for an attribute, table, or value.
Provenance Object
A data entity that contains traceable origin and context metadata for transparency and auditability.
Provenance Taxonomy
A structured model for tracking origin and authenticity of data, processes, or apps.
Purpose-Backed Profiling
A modeling approach where demographic and life stage data are reverse-engineered to predict a person’s likely goals or uses of time.
Q
Question Concatenation Model
A method for constructing questions from a set of predefined attributes (e.g., what, who, when) to drive logic and response design.
Question Design Framework
A structured approach to creating and evaluating questions based on reversibility, clarity, and alignment with intended response types.
Question Quality Heuristic
A principle asserting that output quality from an AI (or human) is proportional to input question quality — especially in logic-rich systems like Decidr.
R
Real preference
A preference that has been tested over time, refined through experience, and remains stable under pressure, producing coherent outcomes.
Real-time Sentiment Model
A mechanism for continuously measuring user sentiment and belief states, used to inform adaptive responses in Decidr systems.
Real-World Process Reconnection
The act of using digital systems to surface and support offline behaviors or preferences that give people meaning (e.g., cleaning, gardening).
Reciprocal Favor Sensitivity
A personal trait reflecting discomfort or preference for social exchanges involving expectations of returned favors.
Relational Database
A traditional data model using tables with rows and columns.
Relevance
The degree to which information directly supports a specific decision, goal, or outcome.
Relevance + Attainability Model
A goal modeling framework where each goal must be both emotionally relevant and practically attainable to be pursued effectively in agentic systems.
Relevance Realisation
The moment when new information meaningfully enters your “context window” and emotionally clicks.
Relevance Realisation Trigger
The specific moment or condition when a belief or goal becomes emotionally meaningful enough to initiate reasoning or action.
Relevance Score
A system-generated measure of how closely a given object, product, or attribute matches the user’s current goal or context.
Required Field
A data field that must be filled out under defined conditions.
Requirement
A minimum condition that must be satisfied for a system to function reliably.
Result Range
A banded metric visualization using thresholds (e.g., green/orange/red).
Retired Attributes
Formerly used attributes that are no longer active in the system.
Return Process
A managed return case for previously supplied goods or services.
Role
A defined position that can be assigned to a person or agent for accountability, routing, and ownership.
Role Variant
A sub-class or contextual variation of a life role that fine-tunes behavior modeling (e.g., solo entrepreneur vs. funded entrepreneur).
Role-Based Delegation
The process of assigning decisions or responsibilities to agents (human or AI) based on the user’s identity and contextual role(s).
Roll-up Metric
Aggregated metrics that summarize lower-level data.
Roll-Up vs. Lookup Answers
Two types of data reference in Decidr — “roll-ups” aggregate over time or context (e.g., steps taken today), while “lookups” retrieve static attribute values.
Rollup Metric
A calculated field that aggregates values across linked records, used for performance metrics (e.g., total sales per product).
S
Satisficing
A decision-making strategy where an option is chosen because it meets minimum acceptable criteria rather than being optimised for the best possible outcome.
Scaling
The process of increasing output or capability within an organisation.
Schedule of Projections
A repeating logic layer that defines when updates, evaluations, and recalibrations should occur.
Schedule Sets You Free
The principle that tasks scheduled into the future liberate the mind from needing to track them constantly.
Scheduled Flow
A workflow initiated based on time-based or trigger-based criteria, rather than user interaction.
Schema
The Greek word meaning "form, figure, or arrangement."
Schema as Knowledge Frame
The idea that a schema is not just a data container but a representation of how knowledge is structured and accessed for a specific context or task.
Schema Attachment by Class
The process of assigning a reusable schema (set of fields) to a class of products based on its UNSPSC classification.
Schema Congruity
The degree to which new information fits into an existing mental schema, affecting perception, decision-making, and memory.
Schema intelligence
Defined as a "system’s capacity to recognise, model, and instantiate the ideal forms of entity types through sophisticated understanding of their essential attributes, relationships, and goal structures."
Schema is the Governing Layer
The principle that the underlying schema governs everything in a Decidr Org, from role alignment to task execution.
Schwartz circumplex
A circular model that maps human values based on how compatible or conflicting they are. Values that sit next to each other tend to support each other; values on opposite sides tend to clash (so prioritising one often suppresses the other). It is typically organised as 10 basic values grouped into 4 higher-order clusters: Openness to change (e.g., self-direction, stimulation (+ sometimes hedonism)); self-enhancement (e.g., achievement, power (+ sometimes hedonism)); conservation (e.g., security, conformity, tradition); self-transcendence (e.g., benevolence, universalism)
Scientific Method (Cognitive Discipline)
A systematic, repeatable approach to truth-seeking and self-improvement.
Score Distance Justification
A narrative or logic that explains why a particular option scored higher, using clear reasoning about the gap between options and values driving the ranking.
Scoreboard
A shared performance framework that reveals individual and collective alignment with organizational goals.
Scoreboard Alignment
The act of ensuring all actions and goals reflect a shared set of organizational metrics.
Scriptable Execution Unit
The smallest, fine-grained instruction (e.g., click button, extract field) executable without ambiguity.
Secret Squirrels
Playful in-group label for trusted early adopters privy to unlaunched functionality or direction.
Seeding
The practice of initializing a dataset with curated or externally sourced examples to bootstrap internal logic.
Segment
Where a person sits on the adoption curve: innovators, early adopters or general market. Shared by every campaign.
Self discovery
The process of exploring one's values, motivations, preferences, strengths, and boundaries in order to design a deliberate trajectory.
Self-Control
The ability to resist primal or impulsive behaviors.
Self-Directed vs. Self-Reliant
The distinction between personal autonomy in decision-making (self-directed) and total independence in resource management (self-reliant).
Self-Reported Frequency
A method of inferring behavioral patterns through user-reported thought or action counts.
Self-Reported Onboarding Flow
A user-driven intake process where individuals provide their own data to the system.
Self-Reported vs. Derived Data
A distinction between information explicitly provided by a user and information inferred or observed by the system.
Self-Transcending Realization
A state of reflection where one recognizes limitations in their behavior or thinking and adjusts based on broader value alignment or systemic insight.
Semantic Query Language Fit
The idea that naming and structure choices should align with semantic query tools like SPARQL to ensure future interoperability.
Service
An offering delivered through performed work rather than a discrete good.
Shared understanding
Alignment where two or more people hold a meaningfully similar mental model of something: what it is, why it matters, and what to do about it, enough to act in a coordinated way.
Silo Value
Isolated output or contribution disconnected from overall organizational goals.
Single Source of Truth
A canonical source that guarantees data accuracy across uses.
Single-Purchase Entity
A one-time, individually generated product (e.g., custom view, document) associated with a unique ID and deliverable.
Smallest Automatable Unit
The tiniest repeatable element that can be translated into a task or prompt for automation.
Smart Goal / Smarter Goal
A goal framework with measurable, time-bound criteria.
Source Data Flow
The propagation of updates from a central data structure into all connected applications.
Source of Truth
The authoritative table or vocabulary that defines the valid values used across all systems.
Sovereignty
The capacity to define and protect one's own life configuration through deliberate goals, values, boundaries, and trade-offs, while operating responsibly within shared reality.
Specialisation
Focused capability within a narrow task domain.
Specialist App
A reusable configuration composed of view + metric + action, driven by repeated flows.
Status Domain
A grouping mechanism that allows various types of statuses (e.g., product, order, delivery) to coexist in a single table while retaining contextual integrity.
Step ID / Code ID
A structured identifier used to track hierarchy and ordering of tasks, micro actions, and machine steps.
Strategy
The disciplined movement from potential into actuality.
Structural awareness
The ability to see the broader systems, privileges, constraints, and inherited advantages shaping one’s current position.
Structural explicitness
The degree to which the components, relationships and governing rules within a system are clearly defined rather than implied.
Structure
A system of organised elements, relationships, and constraints that enables clarity, repeatability, coordination, and coherent action.
Structure as Enablement
The concept that structure is not about restriction but usability and growth of complexity.
Structured intelligence
Intelligence that has been organised into inspectable systems, such as goals, trade-offs, choices, and projections, so that decision-making becomes coherent, repeatable, and improvable over time.
Subjective-to-Objective Pools
Sub-panels or datasets composed of users or agents designed to help translate subjective inputs (e.g. taste) into structured, comparable scores.
Subscription
An ongoing entitlement that provides continued access to a product or service.
Support Interaction
A recorded communication event between parties for support purposes.
Support vs. Primary Activity
A framework for distinguishing organizational functions that enable delivery (support) from those that directly execute delivery (primary).
Survey-as-Flow
The interpretation of surveys as workflows, where each question and answer can be logic-driven, reusable, and structured like a flow app.
Sustainability
The ability of a system to operate without degrading the resources it depends on.
Synthetic Organization
A non-human, AI-based entity capable of operating autonomously to achieve goals.
Synthetic system
A non-human intelligence system (typically artificial intelligence) designed to simulate or replicate cognitive functions such as reasoning, prediction, classification, and decision support.
Synthetic Version of Self
A programmable AI persona that holds one’s preferences, values, and historical data for orchestration.
System 1 Trait Expression
Natural, untrained talents or abilities (e.g., singing, coordination) expressed without conscious reasoning — often linked to emotional decision support.
System 1 vs. System 2
Cognitive theory distinguishing fast, emotional, intuitive thinking (System 1) from slow, analytical, reasoning-based thinking (System 2).
System intelligence
The effective decision-making and adaptive capacity of a society or organisation as a whole, produced by coordination, freedom, trust, and structured learning.
System one thinking
Fast, automatic thinking that runs with little conscious effort.
System two thinking
Slow, deliberate thinking that requires conscious attention. It supports reasoning, analysis, planning, and self-control—useful for complex, unfamiliar decisions, but effortful and easier to disrupt under fatigue, stress, or overload.
T
Task
An assigned unit of work to be performed and tracked.
Task Hierarchy
A non-fixed, flexible depth model for task decomposition (e.g., some tasks go 3 levels deep, others 10).
Task Library
A repository of predefined atomic or structured tasks available for composition.
Task type
A defined category of work that can be repeated, specialised, measured, and coordinated as part of a larger system.
Taste
The capacity to evaluate quality across multiple dimensions simultaneously.
Tax Exemption
A tax exemption eligibility record associated with a party for applicable tax treatment.
Taxonomy
A hierarchical categorization system for concepts and entities.
Taxonomy and Ontology
Hierarchical and relational systems for organizing knowledge, products, and tasks.
Taxonomy Work
The classification of concepts into a hierarchical framework to organize knowledge.
Taxonomy-Aware Trigger Logic
The ability to trigger schema behavior not just from direct product type, but from inheritance within a hierarchical product taxonomy.
Team Member
A person assigned to membership in a specific team.
Teleology
The concept meaning "purpose or end goal," arguing that everything develops toward its inherent purpose.
Telos
The Greek word for "purpose or end goal."
Temporal Alignment
The match between a goal, evaluation, or result and the relevant time frame in which it should be assessed or acted upon.
Third-Party
An external organization authorized to act in a supporting capacity related to an offering or relationship.
Three worlds model
A framework describing human experience as occurring simultaneously across three psychological domains: the past, the present, and the imagined future.
Ticket
A recorded support case or service request.
Time-Bound First
A revised SMART goal framing that puts time pressure first to prioritize urgency and relevance.
Timestamp Attribution
Identifying the responsible party or agent (human, AI, API) that generated or logged a timestamp.
Topic vs. Course
Topic: Concept cluster; Course: Structured, stepwise learning unit.
Trade-off
A necessary compromise where choosing one outcome reduces the ability to achieve another, requiring deliberate prioritisation.
Trajectory
The directional pathway of a life, organisation, or society over time, shaped by repeated decisions, resource allocation, and compounding outcomes.
Trajectory Analysis
A structured evaluation of progress toward a goal over time, typically based on current velocity, distance remaining, and time-bound framing.
Trigger
An event or condition that initiates a task, request, or action.
Type registry
One closed registry of the type system, with the types it contains.
U
Universal goal
A goal anchored in external reality that exists independent of individual preference.
Universal Goals
Foundational needs or values (e.g., safety, belonging, autonomy) shared by all people, often aligned with Maslow’s base levels.
Universal Structure
A reusable organizational schema designed to hold together across multiple contexts and instances.
Universalism
A worldview recognising that all humans share common value, shared survival conditions, and shared responsibility for planetary and societal wellbeing.
UNSPSC
The United Nations Standard Products and Services Code — a global classification standard used to categorize all product and service types.
User
A person who is granted access to use a system, product, or service.
User Account
An account record that identifies a principal and governs authentication and access within a system.
V
Value
A specific data point assigned to an attribute of an entity, representing a concrete instance of information in a structured system.
Value Articulation Layer
The interface and experience mechanisms by which users express, validate, and rank their values, which then inform downstream system behavior.
Value Circumplex
A circular model organizing core human values and motivational drivers.
Value Distribution Profiling
An analytical approach that maps value preferences across a population to reveal dominant, minority, and average trends for better alignment and segmentation.
Value Narrative Acceptance Model
A model for understanding when and why users accept or reject explanations or suggestions based on value frames.
Value Output
A distinct result from a task that contributes to a measurable product or service.
Value Score Expression
The quantified output of how strongly a person prioritizes a given value, typically on a defined scale (e.g., -1 to +1 or 0–20 via frequency modeling).
Value Stack
A person’s ranked set of values derived from survey or behavioral inputs, used to shape agentic behavior or model personas.
Value-Aligned Attribute Selection
A method for determining which attributes to include in decision modeling based on their resonance with a user's core value system.
Value-Aligned Scenario Generator
A testing tool or capability that generates ethical dilemmas and decision situations to validate consistency between value stack and behavioral outcomes.
Value-Based Persona
An identity model or user archetype derived from an individual’s dominant value stack, used to simulate decision behavior and personalize onboarding. Unlike MBTI-style types, these personas emerge from real value hierarchies and can adapt over time.
Value-Belief Statement Mapping
The linkage of specific belief statements to value constructs (e.g., freedom, stimulation) to model expression and prioritization.
Value-Driven Sales Model
A strategy where sales engagement is rooted in shared values, belief alignment, and trust in benefit realization.
Value-Driven Scenario Simulation
A technique where decision outcomes are predicted or generated based on value configurations, to validate or refine agentic personalization models.
Value-Tailored Communication
The practice of adjusting language, content, and tone based on the listener's value profile to increase resonance and comprehension.
Values
The principles or standards a person or group believes are important, which guide choices, judgements, and behaviour over time.
Values as Weights
The application of user-defined or system-inferred values as influencing factors in decisions made by an agent or organization.
Values Evolution Model
A dynamic, longitudinal framework for tracking how user values and beliefs change over time.
Values Framework
The underlying structure for encoding, evaluating, and applying personal and organizational values in decision-making systems.
Vectorization Model
A semantic and mathematical representation that translates user intent, goals, and content into multidimensional space for comparison or scoring.
Vendor
An external entity that provides goods or services to the organization.
Versioning (of Questions)
A system for managing evolving sets of structured questions over time to capture accurate inputs.
VIBE Briefing
A method of rapid concept development using AI to produce presentation-ready materials like scripts and slides.
View
A user-facing configuration that filters and links data relevant to a specific decision or interaction. Views reflect the underlying ontology by exposing only the attributes and relationships contextual to a role, flow, or moment in the system.
View as Goal Transition
The interpretation of goals as transitions between views — moving from being in one filtered state to another.
View Chat
A natural language interface built over a structured view, allowing data collection or interaction in chat format instead of form-based layouts.
View Set
A collection of conditional logic-based categories (e.g., gold, silver, bronze) that classify rows based on range-based criteria rather than subjective input.
View-as-Goal Interpretation
The design where “views” (data filters or slices) act as the operationalization of goals — e.g., falling into a view means achieving or missing a status.
Viewport Interaction
System-detected presence or activity within a screen region, used to infer attention and trigger assistance.
Visibility
The ability to clearly see goals, alternatives, trade-offs, constraints, and projected consequences within a system.
W
Wallet Account
A logical construct for handling balances, transfers, and internal financial flows in Decidr, separate from external payment providers.
Weighted Value Panel
A panel or user group selected and evaluated based on their expressed values (e.g., high self-direction) rather than demographic criteria.
Wellness Dimensions
A structured set of life categories (e.g., financial, emotional, occupational) used to define personal goals.
Willingness as Action Trigger
The concept that user action flows emerge only when willingness is present — encompassing willingness to pay, act, delegate, or learn.
Willingness Ladder
A progressive model representing levels of user willingness — from low (no action) to high (active engagement or delegation) — as a decision heuristic.
Work Styles
Behavioral and personality-related characteristics (e.g., dependability, cooperation, adaptability) identified by the O*NET Content Model as relevant to job performance across occupations.
Workflow
A repeatable, predefined series of tasks to accomplish a business goal.
Workflow/Feature
A defined capability or process unit within a system or initiative.