All terms
Entity type

Campaign Message

Decidr ontology

Published by Decidr

From Decidr ontology

Definition

What a campaign says to one segment, and the landing page copy that says it.

This is the vocabulary your business already runs on.

Decidr types an organisation the way a type system types a codebase — every goal, belief and strategy a named thing the whole system agrees about. Onboarding starts by mapping yours.