x
Activating the agentic economy
Sugarwork captures how work really happens — the hidden workflows, decisions and expertise that never reach formal systems. Decidr transforms this intelligence into schema-driven execution, powering agentic apps that act with clarity and consistency.
Together, Sugarwork and Decidr give enterprises what they’ve been missing: a unified way to discover, structure and activate business knowledge into reusable, automation-ready workflows, shifting from human-led processes to scalable agentic operations.
Duration: 45 min
Watch it on-demand
Full name*
Work email*
Company name*
Job title*
Total number of employees*
Industry*
What we covered:
Speakers
Ash Farr
President U.S and Global CMO, Decidr
Ash is a global strategist and innovation leader known for building and scaling high impact ventures across media, technology and brand. A former CEO, agency founder and McCann global strategy chief, he now leads Decidr as President, America and Global CMO, shaping the intelligence infrastructure powering the agentic economy.
Vanessa Liu
CEO, Sugarwork
Vanessa brings 25+ years of building, scaling and transforming category-defining ventures. A powerhouse business builder, digital media entrepreneur and technology innovator, she’s a former SAP.iO leader and serial founder known for turning ambitious ideas into high-growth companies and reshaping how organisations capture and apply knowledge