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Segment

Decidr ontology

Published by Decidr

From Decidr ontology

Definition

Where a person sits on the adoption curve: innovators, early adopters or general market. Shared by every campaign.

This is the vocabulary your business already runs on.

Decidr types an organisation the way a type system types a codebase — every goal, belief and strategy a named thing the whole system agrees about. Onboarding starts by mapping yours.