All terms
Entity type

Funnel Event

Decidr ontology

Published by Decidr

From Decidr ontology

Definition

A batch of people (count) or dollars (amount) at one step, for one campaign, segment and ad. Every report figure is a sum of these.

This is the vocabulary your business already runs on.

Decidr types an organisation the way a type system types a codebase — every goal, belief and strategy a named thing the whole system agrees about. Onboarding starts by mapping yours.