In the media
Decidr on the NYSE: Why the future of business starts with better AI decisions
Decidr AI took the global stage this week as Executive Chairman David Brudenell joined the conversation on NYSE TV Live, during one of the most influential moments on the tech calendar - New York Tech Week.
Broadcast from the floor of the New York Stock Exchange, the chat centred on the future of work, the real impact of AI and what business leaders must do to stay ahead.
AI isn’t a threat, it’s a turning point.
David addressed one of the most common questions head-on: is AI taking jobs?
“It’s absolutely here,” he said. “But it’s not a threat - it’s evolution.”
He pointed to early-career roles like internships as being the first to shift, but stressed this is an opportunity, not a crisis. The future belongs to those who adapt - who rethink how AI can augment roles, not replace them.
Language matters
For those just getting started with AI, David offered practical advice: don’t wait. Explore platforms like ChatGPT and Perplexity and focus on how you speak to them.
“These models understand language better than most humans,” he said. “Good language will be a rare and valuable skill.”
In a world shaped by prompts, clarity is power.
The ‘lightbulb moment’ for business
Just as electricity began with the lightbulb, many businesses are using AI to do what they already do, just faster.
But that’s not the point.
“AI is a horizontal technology. Its real value comes when you reimagine workflows, not just automate tasks.”
David shared how Decidr is helping organisations make this shift - not by bolting AI onto old processes, but by designing an AI-powered operating system for modern business from the ground up.
Ethical AI
When asked about ethics, David pulled no punches. Bias in AI is real and data privacy can’t be an afterthought.
His solution? Inclusion in model training and a clear code of conduct for how AI behaves in your business.
“Train your AI like you train your people. Teach it how to speak, act and reflect your values."
And finally...
David ended the interview with a thought that reflects Decidr’s core belief:
“AI is a horizontal layer. It thrives on data and context. The more intelligently we use it, the better the outcomes.”
