In the media
Decidr featured in Digital Journal: “An essential operating layer for how the world works”
We’re proud to announce that Decidr has been featured in Digital Journal for what they call our “game-changing launch.” This marks a defining milestone: our first major media coverage as we officially expand into the U.S.
“Decisions don’t stall; they explode into motion.”
– Digital Journal on Decidr
After two years of engineering a system the industry was still dreaming of, Decidr is live and already being recognised as a breakthrough in decision intelligence. We’re not just automating tasks, we’re orchestrating action. As Digital Journal puts it, we’re becoming “an essential operating layer for how the world works.”
Why it matters
Let’s face it, today’s teams are drowning in fragmented tools i.e. Slack threads, Airtable hacks, Loom loops. Decidr cuts through the chaos. We unify your people, data, and strategy in a single, intelligent flow. powered by our agentic AI core, co-developed with AWS.
This isn’t just software. It’s decision infrastructure.
Paul Chan, Founder and David Brudenell, Executive Chairman, Decidr
Early proof: Edible Beauty’s impact
Our early partner, Edible Beauty, is already seeing tangible results:
+33.6% visits-to-chat conversions
+74.7% increase in email captures
+52.4% more orders started through chat
18% faster purchase speeds
No consultants. No six-month rollout. Just better decisions — immediately.
David Brudenell, Executive Director of Decidr, said:
“Being recognised by Digital Journal is more than media validation, it’s momentum. As we enter the U.S. market, it confirms what we’ve believed from the beginning. The world doesn’t need more tools, it needs smarter decisions. And Decidr is how we get there.”
