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The operating layer that runs your business. See how Mercha scaled without adding headcount.

Most businesses add AI on top of how they already work. Mercha CEO Ben Read took a different approach: rebuild the operating layer first. The result is a business that thinks, decides and executes - at scale, without complexity.

See the model behind it. Download the case study.

Structure is the new strategy, let’s build smarter.

Your competitors aren't waiting. The businesses winning with AI aren't using more tools, they're running on a different operating model. Decidr builds that layer. See what it means for your business.

What's inside the report

01 Why fast growth exposes structural failureFragmented decisions, manual proposals, 75% of leads not converting

02 The architecture that scales across every functionThe structural layer that scales across the whole business

03 From manual execution to intelligent decision systemsHow an agentic app turned a 2–3 hour task into a 10-second workflow

04 The CEO framework for getting started - and getting it rightBen Read's framework for getting started fast

“If you believe that AI is going to drastically transform every part of every business in every way, which it will, then you need to partner with somebody who's building a solution for that future. That’s why we’ve partnered with Decidr.”

Benjamin Read Chief Executive Officer

“Mercha is the perfect example of an ‘Innovator’ the type of business DecidrOS is looking to work with. Fast moving, willing to embrace new technology early, a disruptor, and a strong view that AI can and will be embedded horizontally across the whole business.”

Duncan Brett Chief Operating Officer

Ready to build smarter?

The businesses that win with AI will look completely different.  Decidr is building the operating layer that gets you there. Read the full Mercha case study to see what that means in practice.

Download the case study