June 3, 2025
Dubai just made ChatGPT a public utility. Why should you be taking notes?

Decidr
Business strategy
Dubai has become the first government to provide all its citizens with complimentary access to a premium version of ChatGPT. On paper, it looks like a gesture of digital inclusivity. In reality, it is a geopolitical power play, one that formalises artificial intelligence as state infrastructure.

This is not merely a tech upgrade, it’s a reframing of civic life. The emirate has quietly drawn a new line in the sand i.e. from now on, cognitive capability is no longer optional. It is a public good.
The parallels are obvious. In the 20th century, electricity, telecommunications and broadband reshaped societies. In the 21st, the decisive force is intelligence. Who gets to wield it and how effectively it is coordinated.
Intelligence, institutionalised
The move by Dubai reframes large language models from corporate products into civic platforms. To equip an entire population with AI-powered reasoning is to assert that access to machine intelligence is now as fundamental as access to healthcare or schooling. This is a remarkable departure from the Western norm, where LLMs remain commercial services, gated behind subscriptions and licences.
Dubai is not content to wait for the fourth industrial revolution to play out organically. It is actively institutionalising its next phase.
There are risks, of course. LLMs are not oracles. They are statistical guessers, fluent in human syntax but unmoored from truth. Without the necessary public frameworks e.g. educational, ethical, and operational, the outcome may be a population brimming with confidence but light on accuracy. The replacement of bureaucratic inefficiency with algorithmic illusion is a genuine threat.
But the objective is clear. A nation made more capable, faster, through cognitive augmentation. That ambition sets a new precedent. Not just for cities, but for companies, institutions and entire economies.
The coming age of coordination
The problem is that intelligence, on its own, does not scale well. A population of AI-enabled individuals is not the same as an intelligent society. When everyone has access to the same models and generates the same insights, the benefits quickly begin to dilute. Productivity flattens. Insight converges. Noise increases.
The next challenge is not intelligence at the individual level. It is coordination at the collective one. What is needed is a new infrastructure i.e. a horizontal layer that allows people, organisations and machines to think together, not just alongside one another in silos.
This is not the territory of chatbots or interfaces. It is the domain of operating systems. Systems that structure decisions, embed context, align objectives and amplify knowledge across teams and time. Without this, the promise of generative AI will remain a fragmented one. Powerful in theory, shallow in practice.
Decisions as infrastructure
At Decidr, this is precisely the infrastructure we are building. Not another application, but the substrate beneath them. A decision operating system designed for the latest industrial era. One that turns intelligence into action and context into compound advantage.
Dubai has lit the beacons. It has made clear that the state will not sit back while AI remakes the private sector. It is claiming ground early, and others will follow.
But the real question is not who distributes intelligence the fastest, it’s who integrates it the best.
The future will not be won by those with the most access to AI, but by those who build the most coherent systems around it. In the decades to come, the defining measure of progress will not be GDP, nor broadband penetration, nor startup density. It will be the quality and velocity of decisions.
Dubai has just minted millions of them. Now the race begins to make them count.