Agentic AI vs generative AI: What’s the difference and why It matters for your business
Agentic AI
AI is everywhere. But not all AI is built the same. Right now, two types of AI have been shaping the future of work: Generative AI and Agentic AI. One creates. The other takes action. Both are powerful. But which one do you need?
Let’s break it down so you can decide with clarity and confidence.

What Is generative AI?
Generative AI is your content engine. It creates outputs like text, images, code or music based on prompts. Think: ChatGPT, Midjourney, GitHub Copilot.
It works by analysing vast datasets to generate responses, mimic patterns and produce high-quality content in seconds.
What Is agentic AI?
Agentic AI is your digital operator. It doesn’t just generate - it acts. Agentic AI plans, decides and executes tasks with minimal input. Think of it as a self-driving employee that can handle workflows, make decisions and deliver outcomes.
Where generative AI stops at ideas, agentic AI platforms like Decidr deliver results.
Core difference: Output vs autonomy
Generative AI is designed for content creation. It thrives on user prompts, producing outputs like blogs, ads and code snippets. It's user-driven and offers low adaptability, making it ideal for creative but controlled use cases.
Agentic AI, on the other hand, is built for autonomous task execution. It responds to goals and objectives, not just prompts. It’s self-directed, highly adaptable and suited for complex workflows like CRM updates or launching full-scale marketing campaigns.
Generative AI responds. Agentic AI initiates. That’s the shift from tool to teammate.
Use cases: When to use what
Use generative AI for:
- Blog and email copy
- Product descriptions
- Social media content
- UI/UX mockups
- Code generation
Use agentic AI for:
- Automated workflows
- Sales funnel execution
- Onboarding and support journeys
- Financial forecasting
- Inventory management
Pros and cons
Generative AI
- Fast, creative, accessible
- Great for brainstorming, writing and designing − Needs prompts to get started − Doesn’t follow through on actions
Agentic AI
- Autonomous and scalable
- Ideal for repetitive or complex operations − Higher setup complexity − Requires robust governance and oversight
How to choose the right one
Start with the outcome.
Need ideas? Use generative. Need actions? Go agentic.
Better yet, blend them. Imagine a generative tool drafting an email, and an agentic AI launching the campaign end-to-end. That’s where the magic happens. Here's how you can choose an AI platform that will help you grow your business.
Next Steps
At Decidr, we help you design AI that actually works for your people, your business and your goals.
Want help deciding? Learn how you can get your AI roadmap and upgrade your business.
Agentic or generative, the best AI is the one that delivers real outcomes.